Seasonal Earth Day Mailing Solutions for Sustainable Brands

On more than one fulfillment floor, I’ve watched a beautifully packed product get overshadowed by the mailer around it, and that is exactly why Seasonal Earth Day Mailing Solutions matter more than most brands realize. I remember standing beside a converting line in a New Jersey corrugated plant in Edison while a team rejected a glossy mailer that looked premium but fought the recycling stream, and the irony was hard to miss: the outer package was creating more landfill pressure than the item inside. Honestly, that kind of packaging drama sticks with you, especially when the plant manager is quoting a 14-day production window and the campaign launch is already 11 business days away.

For Custom Logo Things, seasonal earth day mailing solutions are not just about green imagery or a leaf icon on the flap. They are short-run, time-sensitive mailing formats built for spring promotions, Earth Day campaigns, nonprofit outreach, donor mailers, and brand stories that need to communicate sustainability without making the warehouse slower or the postage bill heavier. In my experience, the best programs do three things at once: they protect the contents, they make packing easier, and they give the customer a cleaner disposal path at the end. That’s the sweet spot, and anything less starts feeling like marketing with a recycling sticker slapped on top, especially if the mailer costs $0.38 per unit at 5,000 pieces and still adds a 27-cent postage penalty.

What Seasonal Earth Day Mailing Solutions Mean for Brands

Seasonal earth day mailing solutions start with a simple observation from the floor: the packaging often takes up more space, more material, and more labor than the product it carries. I’ve seen a 6-ounce skincare sampler shipped in a double-wall mailer with three inserts, and honestly, that kind of overbuild is exactly what these programs are meant to fix. The goal is not to strip away protection; it is to design the outer package so it earns its keep. Otherwise you end up paying to move air, which is a wildly expensive hobby when freight from a facility in Chicago or Memphis is calculated by dimensional weight.

In practical packaging language, seasonal earth day mailing solutions are mailers and ship-ready packs designed around a specific campaign window, usually a spring launch, Earth Day awareness push, nonprofit appeal, or retail event kit. They usually run in tighter quantities than a permanent SKU, and that changes everything from board selection to print method to how much inventory you want sitting in a fulfillment center. I’ve had clients fall in love with a concept on Tuesday and then panic on Friday when they realized they were about to overstock a campaign-specific mailer by three quarters of a pallet, or 18 gaylords in a Los Angeles warehouse with no space for staging.

A one-off eco mailer can look good on a mockup and still fail in production if it is too delicate, too expensive, or too awkward to assemble. A true seasonal program is different. It balances brand storytelling with dimensional weight, mail-class constraints, and end-of-life performance, which means the mailer should be recyclable or compostable where possible, and also practical for the people who touch it five times before it reaches the customer. If the pack-out team groans the first time they see it, that is usually the universe sending a very clear message, especially if the assembly time runs past 30 seconds per unit on a 2,500-piece run.

The material families I see most often in seasonal earth day mailing solutions include corrugated mailers, kraft paper mailers, molded fiber inserts, paper-based cushioning, and lower-ink print approaches that keep the substrate readable and attractive. When a brand is serious about sustainability, the material choice usually matters more than the marketing copy. A clean 32 ECT kraft corrugate with water-based ink can outperform a fancy laminated board every time if the route from factory to doorstep is rough, and the customer does not need a package that looks like it survived a wrestling match with a forklift in Atlanta or Buffalo.

“We want it to feel like a spring campaign, but we don’t want the pack-out team to hate us.” That line came from a client meeting in Chicago, and it stuck with me because it captures the whole assignment better than any design brief I’ve read, especially once someone starts quoting a 48-hour turnaround on revised dielines.

The real objective of seasonal earth day mailing solutions is not to look green for a week. It is to make mailing operations lighter, faster to pack, easier to recycle, and more cost-aware during a seasonal window when volume spikes and deadlines get tight. If the structure saves twelve seconds per unit across 15,000 units, that is not a small gain. That is labor, postage, and sanity. And if you’ve ever watched a temporary staffer wrestle with a stubborn tuck flap at 4:45 p.m. in a Dallas fulfillment center, you know why I say that with feeling.

How Seasonal Earth Day Mailing Solutions Work

Seasonal earth day mailing solutions usually begin with artwork approval, but the real work starts earlier, when the packaging engineer or supplier looks at the product dimensions and asks the questions that save a campaign later: How much crush protection is needed? Is the contents weight under 16 ounces? Will this fit USPS or carrier rules without triggering a higher bracket? Can the insert be eliminated altogether?

From there, the factory flow is straightforward, though each step can add time if the design keeps changing. A packaging partner will source the substrate, confirm the dieline, review the print area, and set up sample testing before the full run. For a standard corrugated mailer, I’ve seen 7 to 10 business days for a clean sample cycle, but specialty paper, custom dies, or multi-component inserts can push that longer. On a small run, one late revision can easily add a week, and a single revision at a plant in Shenzhen or Dongguan often turns into a new proof, a new sign-off, and a new freight hold.

At the factory level, sustainability decisions are not made by slogans. They are made by evaluating substrate selection, flute choice, adhesive compatibility, ink coverage, and whether coatings or laminations can be avoided. In one Guangdong converting facility I visited, a production manager held two versions of the same mailer side by side: one with a heavy aqueous coating and one with bare kraft. The coated version looked smoother, but the bare kraft version ran cleaner, shipped lighter, and passed the recycling story test without a long explanation. That’s the sort of practical simplicity I trust, particularly when the substrate is 350gsm C1S artboard or a 32 ECT kraft corrugate that has to survive export handling.

Here is the production flow I recommend for seasonal earth day mailing solutions:

1. Brand brief and content dimensions
2. Structural recommendation and material selection
3. Prototype or sample build
4. Artwork proofing and compliance review
5. Production scheduling and procurement
6. Converting, printing, and finishing
7. Flat shipment or pre-formed assembly
8. Fulfillment-room testing and campaign rollout

That last step matters more than people think. A mailer that looks fine in a sample photo can still slow a line if the tuck tabs are too stiff or the insert pocket is 1/8 inch too tight. I’ve watched warehouse teams at two East Coast fulfillment centers lose an entire afternoon because a “simple” insert required too much hand force. A better-built seasonal mailer should reduce touchpoints, not add them, because nobody wants to spend a shift wrestling cardboard like it owes them money, particularly when the line is processing 600 units per hour.

Seasonal earth day mailing solutions also need to fit a tighter calendar than evergreen packaging programs. Paper mill lead times, converting schedules, freight booking, and regional distribution all need to line up with the campaign date, especially if the mailer is being used for Earth Day outreach, spring retail promotions, or nonprofit donor packets. If the boxes arrive a week late, the sustainability messaging loses momentum before the first envelope is sealed, and if the freight leaves a plant in Portland or Charlotte two days behind schedule, the receiving dock may already be full.

Key Materials, Branding Choices, and Cost Factors

Cost is where seasonal earth day mailing solutions get real fast. The biggest drivers are board grade, custom print coverage, number of SKUs, finishing choices, structural complexity, and whether the mailer ships flat or assembled. In one quoting round I handled for a cosmetics brand, a jump from single-color flexographic print to full-coverage digital added roughly $0.11 per unit at 8,000 pieces, which was enough to force a conversation about simplifying the artwork. I wish more teams had that conversation before the quote lands; it saves a lot of scrambling later, especially when the production estimate from a plant in Minneapolis comes back at $0.15 per unit for 5,000 pieces on the simpler version and $0.29 on the heavily printed one.

For many brands, kraft corrugate is the workhorse. It is familiar, recyclable, usually easy to source, and friendly to both print and die-cutting. Premium white board can look sharper, especially for retail-facing mailers, but it tends to show scuffs more easily and can raise material cost. Molded pulp and molded fiber inserts work well when a product needs positional protection without plastic trays, but they are not always the best choice for fragile or irregularly shaped items. A 350gsm C1S artboard sleeve can be elegant for lighter kits, while a 44 ECT corrugated mailer is the safer choice for anything traveling more than 1,000 miles.

Here is a practical comparison I use when clients ask about seasonal earth day mailing solutions:

Material Option	Typical Use	Relative Cost	Sustainability Strength	Notes from the Floor
Kraft corrugate	Apparel, samples, mail-order kits	Low to moderate	Good recyclability, often recycled content	Strong choice when you need durability and a natural look
Premium white board	Retail mailers, influencer kits	Moderate	Good if uncoated and right-sized	Looks polished, but scuff control can be tricky
Molded fiber	Insert trays, product cradles	Moderate to high	Excellent paper-based story	Great for fit, but tooling and lead time can be heavier
Paper mailer with paper cushioning	Lightweight soft goods, accessories	Low	Simple disposal path, low material count	Best when the product does not need severe crush protection

Branding choices matter just as much as the substrate. Soy or water-based inks keep the print story cleaner, and minimalist art often performs better than heavily flooded coverage. I’ve seen a natural kraft mailer with one-color black type and a small green accent outperform a glossy all-over print in consumer response, because the restrained design felt honest. That kind of honesty sells sustainability better than a wall of leaves ever will, especially when the print line in Ohio is running a 4-color job at 1,200 impressions an hour.

Postal dimensions are another hidden cost lever in seasonal earth day mailing solutions. A mailer that is 1/2 inch too thick can move a package into a more expensive class, and that increase can dwarf the savings from using lighter board. I’ve watched teams celebrate a 3-cent material reduction while ignoring a 29-cent postage increase. That math never helps the margin. Honestly, it’s the packaging version of buying a cheaper suitcase and then paying more for the overweight fee at check-in at O’Hare.

The lowest unit price is not always the lowest total cost. Damage rates, packing time, void fill usage, and shipping surcharges can wipe out a bargain fast. If a more expensive mailer cuts breakage from 4% to 1%, you may save more in re-shipments and customer service than you spent on the package itself. That is the kind of tradeoff I wish more purchasing teams would model before they place the order, particularly on 10,000-piece spring campaigns where a 3-cent delta can become $300 overnight.

For brands comparing options, it helps to think in terms of total system cost, not just box price. If your Custom Poly Mailers are part of a mixed program, you may still need paper-based seasonal kits for Earth Day messaging while using lighter mailers for the rest of the year. That split strategy often makes the most sense operationally, especially if the paper kits ship from a plant in Vietnam while your everyday mailers are stocked in a Dallas or Atlanta fulfillment center.

Seasonal Earth Day Mailing Solutions Timeline and Production Planning

Seasonal earth day mailing solutions need a calendar that respects real production constraints. I usually break the work into concept, sample approval, procurement, printing, converting, packing, and outbound fulfillment scheduling. It sounds simple until someone changes a die line after the proof is signed, and then the whole sequence starts slipping. That one change tends to arrive with the confidence of a tiny avalanche, and it can turn a 12-day project into a 19-day scramble.

Realistic timing depends on how custom the mailer is. A straightforward kraft mailer with standard board and one-color print might move from spec approval to finished goods in 12 to 15 business days after proof approval, assuming material is in stock. If the job requires custom dies, specialty paper, molded fiber tooling, or multiple rounds of proofing, a four- to six-week window is often safer. I’ve seen Earth Day programs miss their retail window because the team gave the factory 10 days to build what really needed 30, and the print shop in Suzhou could not absorb the last-minute color change without resetting the run.

Bottlenecks show up in the same places again and again. Artwork arrives late. Dieline dimensions are incomplete. One SKU changes after the sample. Paper mills quote a longer lead time than expected. A regional fulfillment center can’t receive pallets on the planned date. None of this is rare. It is the normal friction of packaging projects, which is why seasonal earth day mailing solutions benefit from buffer time, a hard sign-off date, and a back-up freight booking 48 hours ahead of the first ship estimate.

For brands aligning with donor mailers or event kits, the packaging schedule must match the outreach schedule. If the campaign mail date is locked for a nonprofit spring appeal, the mailers need to reach the distribution hub early enough for staging and any address data checks. I’ve seen a chapter-based mailing operation in Texas lose half a day because the cartons arrived mixed by SKU, and the team had to sort by hand. A simple labeling plan would have prevented it, and a receiving note with carton counts by pallet would have saved another 90 minutes.

One thing I always recommend is building transit time into the schedule, especially if the mailers must arrive at distribution centers, nonprofit chapters, or regional fulfillment hubs. Freight is not just a shipping line item; it is part of the production plan. If your job ships flat from an overseas plant or even from a domestic converting facility with a 500-mile lane, weather and lane congestion can still move your receiving date by 24 to 72 hours, particularly on lanes into New York, Seattle, or Miami during spring storm season.

Here is a cleaner way to think about the planning window for seasonal earth day mailing solutions:

• Week 1: brief, dimensions, and budget targets
• Week 2: structural recommendation and sample request
• Week 3: proofing, compliance review, and revisions
• Weeks 4-5: production and finishing
• Week 6: inbound freight, receiving, and fulfillment

That may feel conservative, but conservative is often the safer choice when the campaign has a fixed launch date. I’d rather deliver a mailer two days early than explain why a spring promotion had to be rescheduled because the inserts were still at a box plant when the marketing team needed them, especially after someone already booked a media send in San Francisco for the same Friday.

Step-by-Step Guide to Building a Seasonal Earth Day Mailer

The best seasonal earth day mailing solutions begin with a clear campaign goal. Are you trying to drive awareness, generate sales, support donor engagement, invite people to an event, or send product samples? The answer shapes the structure. A donor packet may need a document pocket and room for a reply device. A retail sample kit may need a snug insert and a cleaner opening experience. A product launch mailer may need the box to feel more like a presentation piece than a shipping carton, which is why a 350gsm C1S artboard shell works for some kits and a 32 ECT corrugated mailer is better for others.

Start with the contents, because the contents decide the engineering. Measure everything, including the tallest point of any closure, the width of the thickest insert, and the weight after packaging. If the item can move during transit, you need restraint features or a tighter cavity. If it is fragile, you may need molded fiber or paper cushioning, but don’t add filler just because it feels safer. In many seasonal earth day mailing solutions, right-sizing protects better than adding more material, and a cavity that is 3 mm tighter can outperform a stack of void fill every time.

Then develop copy and artwork that support the sustainability message without sounding like a corporate speech. I think brands get into trouble when they overstate the environmental claim. A mailer can say it uses recycled paper or recyclable fiber, but only if the supply documentation supports that statement. For programs that touch FSC material or recycled fiber claims, keep the records close and make sure the supplier can back them up. The FSC certification system is a useful reference point when you need chain-of-custody confidence, and the EPA recycling guidance is helpful when you want to understand how material choices affect disposal behavior. If the plant in Taichung is printing the run, request the certificate numbers before the purchase order is released.

Prototyping should happen early. A sample that passes a desk review can still fail on the pack line if the self-lock tab requires too much force or the insert needs a second pair of hands. I usually like a rough working sample followed by a cleaner proof sample, especially if the mailing solution is meant to run with seasonal staffing or temporary warehouse labor. A mailer that can be assembled in under 20 seconds is a better operational choice than one that “looks nicer” but takes 45, and a 500-unit pilot often reveals the difference before a full 12,000-unit order is locked.

Next, finalize the manufacturing spec sheet and confirm quantities, split shipments, and delivery locations. This is where many seasonal earth day mailing solutions fall apart, because the sales team and the warehouse team are looking at different documents. The spec sheet should state board grade, finish, print count, die details, pack method, pallet count, and delivery terms. If the inbound receiver needs cartons labeled by SKU or by store group, spell that out clearly. Do not assume anyone will infer it, especially if one pallet is going to Denver and another to Newark.

Finally, coordinate with fulfillment so the mailing solution fits the campaign calendar. If the mailer ships flat, confirm where the folding happens. If it ships pre-formed, confirm storage space and stack height. If the operation runs at an external co-packer, ask how many units per hour the team can realistically assemble. That figure is not theoretical. It determines whether the campaign clears the deadline or becomes a weekend overtime story, and a line rate of 450 units per hour in Nashville can look very different from 250 units per hour in a smaller regional facility.

One of the smartest small moves in seasonal earth day mailing solutions is testing the pack-out sequence before full production. A five-minute table test with three warehouse staff members will tell you more than a polished PDF ever will. If the team struggles with a tab, a flap, or the order of insert placement, fix it before you commit to 20,000 units, because a small adjustment at the die stage is far cheaper than a rerun after the cartons are already printed.

Common Mistakes That Undercut Sustainable Mail Campaigns

I’ve seen brands spend a lot of money on seasonal earth day mailing solutions and still end up with a package that works against them. The first mistake is choosing a mailer that looks eco-friendly but is hard to recycle because of mixed materials, heavy coatings, or unnecessary laminations. A shiny finish might photograph well, but if the structure creates disposal confusion, the sustainability message starts wobbling, especially in markets like Seattle, Portland, or Minneapolis where customers expect the package to match the claim.

The second mistake is overdesign. Too many inserts, magnets, ribbons, foam pieces, or decorative sleeves can turn a clean mailer into a materials headache. Decorative add-ons also slow the line. I once watched a seasonal kit at a Midwest fulfillment center need six hand motions just to get from open carton to sealed package, and the labor cost rose enough that the marketing team had to cut quantity by 18%. That kind of complexity is often unnecessary, and frankly, it feels like packaging got dressed for a party it didn’t need to attend.

Postage and dimensional weight deserve their own warning label. A structure that is oversize by even a small margin can erase the savings from lighter board. That is why seasonal earth day mailing solutions should be designed with the mail class in mind, not just the creative brief. If a design team creates a beautiful oversized mailer and the shipping team later discovers it crosses a USPS threshold, the budget pain is immediate, and a 9.1-ounce pack can suddenly cost more than an 8.9-ounce version by $0.29 or more.

Waiting until the last minute is another costly habit. Rushed programs force substitutions, and substitutions usually weaken the sustainability story. If the ideal paper is unavailable, a brand may accept a coated alternative, a heavier board, or a mixed-material insert system that was never part of the original concept. I understand urgency; I’ve lived through plant shutdowns, paper shortages, and late client approvals. Still, the further ahead you plan, the more likely your seasonal earth day mailing solutions stay true to the brief, and a six-week lead time gives you a far better shot than a 10-business-day scramble.

Vague environmental claims are the final trap. If the package says recyclable, compostable, recycled-content, or FSC-certified, verify the language with supplier documentation. Do not rely on assumptions from a sales deck. Trust gets built in the paperwork as much as in the design. That means spec sheets, purchase records, and certification details should be reviewed before launch, not after a customer asks a question your team cannot answer, especially if the material is being sourced from a plant in Ohio, Ontario, or Zhejiang.

Here is a practical checklist I use to avoid those mistakes in seasonal earth day mailing solutions:

• Confirm the exact product dimensions and weight
• Choose one disposal path where possible
• Keep finishes simple unless they serve a real purpose
• Test postal size and thickness before production
• Request supplier documentation for environmental claims

Expert Tips for Better Seasonal Earth Day Mailing Solutions

My strongest advice for seasonal earth day mailing solutions is to treat structural simplicity as a design advantage, not a compromise. Fewer parts usually mean faster assembly, less waste, and a cleaner brand story. In a packaging lab or on a folding table in a fulfillment room, simpler almost always wins once you count the labor. I know “simple” can sound boring in a creative meeting, but the warehouse will thank you, and so will your budget, especially when each added component costs another $0.03 to $0.07 per unit.

Work with a packaging partner who can discuss board grades, print methods, and insert styles from real factory experience, not just from a catalog page. A good partner will tell you when a 48 ECT board is enough, when a self-locking closure will save assembly time, and when a paperboard sleeve is a better choice than a box with a separate insert. I’ve had supplier negotiations where the cheapest quote looked attractive until we asked about crush resistance and realized the savings would disappear in replacement units, particularly on shipments leaving from a plant in Qingdao or Savannah.

Reuse can also be built into seasonal earth day mailing solutions if the product and campaign support it. A sturdy mailer can double as a return container or storage box after the original campaign, which gives the customer a second use and extends the package life. That is not always possible, but when it is, it makes the package feel thoughtfully designed rather than disposable, and it can justify a slightly higher unit cost if the box is built from 32 ECT recycled corrugate with water-based varnish.

Keep the visual identity seasonal but timeless. If the artwork uses clean typography, natural textures, and a restrained color palette, you can often repurpose the same structure across spring launches, donor outreach, and sustainability campaigns with a change of insert or outer copy. That saves tooling and keeps the brand from inventing a new package every time the calendar changes, which matters when the die cost alone might be $180 to $450 for a short run in Richmond or Phoenix.

I also recommend a small pilot run if the product is new or the mailing list is untested. A 500-unit test can reveal problems with insert fit, scratch marks, label placement, or pack speed long before a 10,000-unit seasonal campaign is live. I know some teams resist tests because they want to go straight to volume, but the factory floor teaches humility quickly. A test is cheaper than a recall, and it is a lot less embarrassing than hearing 10,000 people tell you the flap tears off sideways after the package leaves a facility in Kansas City.

One more practical point: if you are pairing seasonal earth day mailing solutions with other packaging formats in the same brand family, document the family rules. A consistent board color, logo placement, or message structure makes the line feel cohesive, and it also helps procurement compare quotes more accurately across product categories. That is especially useful if your packaging mix includes paper mailers, corrugate, and other lightweight shipping formats, because the same approved spec can be quoted in one place and produced in another without losing visual consistency.

If you want to understand how well a design will perform under real handling, ask for drop expectations against recognized standards such as ISTA test methods. A package does not need to be overengineered to pass basic transit conditions, but it does need to be tested against the conditions it will actually face. That is one of those areas where a little discipline saves a lot of customer service headaches later, and it is especially useful if your mailers are traveling through hubs in Louisville, Indianapolis, or Oakland.

How do seasonal earth day mailing solutions reduce packaging waste?

They reduce waste by using right-sized mailers, recyclable or compostable materials, and fewer mixed components that make disposal harder. They also cut packing waste by eliminating excess void fill and unnecessary inserts, which I’ve seen save both material and labor on busy fulfillment lines, sometimes by 8 to 12 seconds per pack on a 3,000-unit seasonal shipment.

What materials work best for seasonal earth day mailing solutions?

Kraft corrugate, recycled paperboard, molded fiber, and paper-based mailers are common choices because they balance protection with recyclability. The best option depends on product weight, fragility, print needs, and postal requirements, and that part should always be tested against the actual item, whether it is a 350gsm C1S sleeve for a light kit or a 44 ECT mailer for a heavier sample box.

How much do seasonal earth day mailing solutions usually cost?

Pricing depends on size, quantity, board grade, print coverage, structural complexity, and finishing choices. A simpler design with standard materials and fewer inserts usually lowers both unit cost and labor cost, while oversized or heavily finished packs can raise postage as well. For reference, a straightforward run might come in at $0.15 per unit for 5,000 pieces, while a more complex version can climb to $0.31 per unit before freight.

How long does it take to produce seasonal earth day mailing solutions?

Timing varies by material and customization level, but planning should include design, proofing, production, and transit time. Custom dies, specialty substrates, and revisions can extend the schedule, so buffer time is essential if the campaign date cannot move. In many cases, a clean job takes 12 to 15 business days from proof approval, while a custom molded insert or specialty coating can push the schedule to 4 to 6 weeks.

Can seasonal earth day mailing solutions still look premium?

Yes, premium appearance can come from crisp structure, thoughtful typography, natural textures, and disciplined print design rather than heavy embellishment. Many brands achieve a high-end feel with minimal inks and a well-built mailer that opens cleanly and protects the contents, especially when the outer pack uses a matte uncoated kraft finish or a precise 350gsm C1S artboard wrap.

FAQ and Next Steps for Planning Your Seasonal Mailer

If you are mapping out seasonal earth day mailing solutions for the first time, start by gathering the numbers that matter: item dimensions, product weight, quantity, destination, print needs, and target ship date. Those five details do more to shape a quote than a dozen adjectives. I’ve seen brands send beautifully written briefs that still left out the only measurements the factory actually needed, which is a special kind of frustration for everyone involved, particularly when the first sample quote comes back at $1,150 for tooling and the team expected half that.

From there, ask for two or three material options side by side. That comparison usually reveals the tradeoffs better than a single quote ever can. A slightly heavier kraft mailer might lower damage, while a paper mailer might reduce cost but require tighter product tolerances. The best seasonal earth day mailing solutions are the ones matched to the contents, the labor model, and the campaign calendar. No one wants to discover on week five that the “budget” option is only cheap because it creates extra work for every human who touches it, especially if the line in St. Louis needs to process 4,000 kits before Friday.

Before you ask for a prototype, prepare a short spec sheet with the following items:

• Finished product dimensions
• Approximate packed weight
• Quantity by SKU
• Desired print coverage
• Mail date or launch window
• Destination list or fulfillment locations

Then look at the mailer with a practical eye. Can it be assembled quickly? Can it be recycled easily? Does the package look seasonal without being so trendy that it feels dated next spring? Those questions help separate decorative packaging from real seasonal earth day mailing solutions that support the business, and they matter even more if the final run is being produced in a facility in South Korea, Tennessee, or New Jersey.