Wholesale plant based cushioning supplies are no longer a niche buy reserved for green-branded startups. I’ve watched procurement teams at cosmetics brands, contract packers, and electronics resellers replace foam lane by lane after seeing lower breakage, simpler disposal, and fewer complaints from end customers. The surprising part? In several supplier comparisons I’ve sat through, the plant based option did not cost more once damage rates, labor time, and freight were included. In one New Jersey cosmetics program, a switch from EPS to molded fiber cushions reduced breakage from 1.8% to 0.4% on a 6,000-unit monthly run.
That is the real business case. Wholesale plant based cushioning supplies reduce landfill burden, often ship lighter than rigid foam systems, and can improve pack-out speed if the geometry matches the product. I’ve seen buyers save money not because the unit price was magically lower, but because the packaging stopped working against the operation. Fewer void-fill top-ups. Less product shake. Less rework at the packing station. Honestly, that last one matters more than most people admit, especially on lines moving 300 to 500 cartons per shift.
Buyers who get this right are not chasing a sustainability headline. They are asking hard questions: Will it protect the item through a 24-inch drop? Can the line team place it in under 8 seconds? What happens in humid storage at 70% relative humidity? That is the level of scrutiny wholesale plant based cushioning supplies deserve, and that is how I evaluate them when a client asks me to compare them with EPS, bubble wrap, or paper void fill. The better the test, the cleaner the result.
Why Wholesale Plant Based Cushioning Supplies Are Replacing Foam
Five years ago, a buyer at a mid-sized wellness brand told me, “We picked foam because it was safe, not because it was smart.” That line stuck with me. After we reviewed their damage claims, carton sizes, and disposal complaints, they shifted part of their SKU range to wholesale plant based cushioning supplies. Breakage dropped on their glass serum line, and the warehouse team stopped overstuffing boxes with extra material just to feel safe. I remember thinking, finally, someone said the quiet part out loud. Their pilot ran for 21 business days and covered 4,200 shipments.
The comparison to foam is not purely environmental; it is operational. EPS can protect very well in certain geometries, but it often creates bulky waste streams and takes up more storage room per protective unit. Bubble wrap is flexible, but it can be inconsistent when workers stretch it differently from shift to shift. Paper void fill is widely accepted and easy to source, yet it can shift during transit if the box is not sized tightly. With the right wholesale plant based cushioning supplies, buyers can balance protection, pack speed, and disposal behavior in a way that foam rarely matches without compromise. In a 120-pallet warehouse in Atlanta, Georgia, that difference can mean 18 to 24 fewer pallet positions tied up each month.
There is also a customer-perception effect, and I say that carefully because it is not magic. People notice what arrives in the box. If the insert is clearly plant based, easy to separate, and not coated in plastic film, the unboxing experience feels cleaner. That matters for premium products, but it also matters for returns. A customer who can dispose of packaging without wrestling a dense foam block is less likely to complain. The result is softer, but very real. One survey from a Chicago DTC brand showed a 14-point lift in “packaging ease of disposal” scores after they moved to molded plant fiber inserts.
From a procurement angle, the strongest case for wholesale plant based cushioning supplies is consistency. If you can lock in a spec, the cost becomes easier to forecast, and the packaging team stops improvising. I’ve seen one subscription-box client cut their monthly packaging variance by using a standard cushion profile across 14 SKUs instead of sourcing a different foam insert for each one. That saved them more than the raw material delta would suggest. Their pack line in Phoenix, Arizona, dropped from three insert types to one standardized die-cut profile, and training time fell by about 2 hours per new hire.
For buyers comparing protection types, I often frame it this way:
- EPS foam: strong protection, good shock absorption, but bulky and disposal-heavy.
- Bubble wrap: flexible and familiar, but inconsistent in pack-out and less structured.
- Paper void fill: convenient for mixed carton sizes, but not always ideal for sharp edges or fragile glass.
- Wholesale plant based cushioning supplies: best when you want a balance of protection, lighter waste handling, and a more controlled pack-out system.
“We stopped treating cushioning as scrap and started treating it as a packaging component.” That was how one operations director in Charlotte, North Carolina, described the switch after a 6-week pilot. He was right. Wholesale plant based cushioning supplies work best when they are specified like an engineered part, not an afterthought. His team measured a 9-second improvement in pack time on a 2,000-order sample.
If you want to compare product families before buying, our Wholesale Programs page is a good starting point. It helps procurement teams see how bulk ordering, custom print, and material selection fit together without guessing at the order structure. That matters when you are coordinating a 5,000-piece replenishment or a quarterly buy tied to a retail reset in Dallas, Texas.
Wholesale Plant Based Cushioning Supplies: Product Types and Use Cases
Wholesale plant based cushioning supplies are not one product. They include loose-fill alternatives, molded inserts, protective wraps, pads, corner supports, and custom-fit components. The wrong format can cost you line speed. The right one can save labor on every carton. I’ve watched a packing team move from messy loose fill to die-cut inserts and cut their average pack time by roughly 11 seconds per order. That sounds small until you multiply it by 8,000 orders a week. Then it gets very real, very fast. On a 40-hour warehouse schedule, that is nearly 24 labor hours recovered every week.
Loose-fill alternatives are best for irregular products, small accessory shipments, and cartons with plenty of headspace. They work when the item can float in the middle of the box without forming hard contact points. Molded inserts, on the other hand, are better for rigid items like glass bottles, small electronics, and premium kits. Protective wraps and pads fit apparel, home goods, and secondary protection for cosmetics. Custom-fit cushioning components are the strongest option when the SKU is stable and the damage cost is high. A molded cradle made in Suzhou, China, for example, may outperform a generic fill by a wide margin on 8-ounce glass bottles.
Here is the decision logic I use when reviewing wholesale plant based cushioning supplies with buyers:
- Product fragility: glass and ceramic need more structured support than folded textiles.
- Shipping distance: regional parcel routes are different from cross-country or international moves.
- Box size variability: if the carton changes often, flexible cushioning usually wins.
- Automation level: hand-pack stations can tolerate a wider range of formats than automated lines.
- Damage tolerance: a 0.5% breakage target is very different from a 0.05% target.
For fragile goods, especially cosmetics in glass, a molded or contoured format inside wholesale plant based cushioning supplies usually performs better than a loose solution. One buyer I met at a co-packing site in New Jersey had tried to save money by using generic fill around a heavy serum bottle. The first test shipment came back with chipped necks. We switched them to a pre-formed cradle, and the issue disappeared on the next pilot batch. The new insert used a 3.5 mm wall thickness and held the bottle centered within a 2 mm tolerance.
For apparel and soft goods, over-specifying cushioning is a common mistake. I’ve seen brands spend too much on rigid inserts for T-shirts and socks when a lighter pad or wrap would have done the job at half the material usage. On the other side, under-specifying is just as common. A product with sharp edges or an off-center weight distribution can punch through soft material if the cushion is too thin or the density is too low. Packaging, maddeningly, refuses to care about wishful thinking. A 250 gsm wrap may be fine for scarves; it is not enough for a heavy leather belt set shipping from Portland, Oregon.
Electronics and accessories usually demand the strictest fit. The best wholesale plant based cushioning supplies there are often shaped to the product’s footprint, because movement inside the box kills confidence fast. Food-adjacent shipments, including tea, supplements, and gift sets, may also need cleaner visual presentation and moisture awareness. If a product is shelf-sensitive or premium-positioned, buyers often care about both protection and presentation in the same spec sheet. A 350gsm C1S artboard tray with a matte aqueous coating can be a practical choice for gift sets moving through humid warehouses in Miami, Florida.
There is no universal winner. That is the point. A subscription box with mixed contents will likely use a different cushioning structure than a single-SKU cosmetics brand. A buyer should expect to test at least two formats before settling on a wholesale order, because the cheapest format on paper is not always the lowest-cost option in the warehouse. In many cases, the real question is whether the system can hold up for 10,000 cartons without drifting out of spec.
Specifications to Compare Before You Buy
If you are sourcing wholesale plant based cushioning supplies, do not stop at the material name. Ask for the spec sheet, the test method, and the real-world use limits. I’ve sat in supplier meetings where two “similar” products behaved very differently because one was denser, recovered faster after compression, and held shape better in humid storage. That kind of mismatch is how procurement teams end up with a surprise and a headache. In one comparison, a 28 kg/m³ cushion outperformed a 20 kg/m³ version by 17% in rebound testing after 24 hours of compression.
The first spec I ask for is density. Density tells you how much material is packed into a given volume, and it often correlates with how the cushion behaves under load. Then I want compression resistance, which is the amount of force the material can take before deforming too much. Recovery rate matters too, especially if the material sits compressed in storage for a week before use. If it does not rebound properly, the pack-out gets sloppy and the protection layer becomes inconsistent. Ask for the numbers in newtons or psi, not “good” or “strong.”
Other specs buyers should request for wholesale plant based cushioning supplies include:
- Dimensions: exact length, width, depth, or molded geometry.
- Material composition: plant-based content percentage, binders, coatings, or additives.
- Humidity tolerance: whether the material loses stiffness or shape in damp conditions.
- Temperature range: especially for warehouses without climate control.
- Shelf life: useful if you buy quarterly rather than monthly.
- Compatibility: printing, labeling, and automated packing equipment.
Testing matters more than marketing copy. Ask for sample units and run them through your own route profile. Not a lab-only scenario. Real cartons. Real conveyors. Real courier handling. If your shipment goes through two hubs and sits in a delivery vehicle for 9 hours, the cushion should be tested under those conditions, not just in an ideal drop test. I always tell clients to use the same outer carton, tape pattern, and product weight they will use in production. A test with a 12 x 9 x 6-inch carton is not useful if the production carton is 14 x 10 x 8 inches.
For standardized performance references, I often point buyers toward recognized frameworks like ISTA and ASTM methods. Those standards do not select the product for you, but they give structure to the conversation. If a supplier cannot speak clearly about test conditions, that is a warning sign. If they can, you have a much better shot at comparing wholesale plant based cushioning supplies on equal terms. Ask whether the test was ISTA 3A, ASTM D4169, or an internal 24-inch drop protocol.
One more thing: storage footprint. A plant based cushion that ships compactly but expands or forms on demand may save warehousing costs compared with bulky foam. On the other hand, a molded component may occupy more pallet space but cut labor time at packing. That tradeoff has to be calculated. I’ve seen buyers obsess over unit price and ignore warehouse cube, which is like buying cheap freight and paying for it in storage all year. A pallet of dense molded fiber in Los Angeles, California, can be more expensive to store than a pallet of compressed wrap, even if the unit price looks attractive.
Sample testing should never be optional. Ask for at least two sample configurations, then compare damage rates, pack speed, and carton appearance. In my experience, those three factors reveal more than any brochure ever will. If one sample takes 6 seconds to place and another takes 13, the labor math usually decides it.
Wholesale Plant Based Cushioning Supplies Pricing, MOQ, and Ordering Terms
Pricing for wholesale plant based cushioning supplies is usually shaped by four variables: unit volume, customization level, material type, and packaging format. A standard stock insert bought in a carton of 1,000 may land at a very different unit cost than a custom-formed component running on a dedicated line. Buyers who compare those two as if they were the same product often end up with bad sourcing decisions. I’ve watched that movie, and it does not end well. One stock order in Ohio came in at $0.24 per unit for 5,000 pieces, while a custom insert quoted at $0.41 per unit for the same quantity because of die tooling and tighter tolerances.
For stock items, I’ve seen pricing start around $0.18 to $0.42 per unit at larger volumes, depending on size and density. Custom formats can run higher, especially if tooling is involved or if the packing geometry needs tighter tolerances. A simple insert with no tooling may be quoted faster and cheaper than a fully custom molded shape that requires prototype revisions. If you are buying wholesale plant based cushioning supplies for the first time, ask for a price ladder at 1,000, 5,000, and 10,000 units so you can see where the real breakpoints sit. For example, one supplier in Dongguan, China, quoted $0.33 per unit at 1,000 pieces, $0.21 at 5,000, and $0.15 per unit for 5,000 pieces on a simplified re-run once tooling was approved and the spec was locked.
MOQ is another place where buyers get surprised. Stock products often have low minimums, sometimes a single carton or pallet, while custom runs may need a production threshold tied to machine setup or tooling recovery. In practical terms, a custom order might require 3,000 to 10,000 pieces before the economics make sense. That is not always the case, but it is common enough that no buyer should assume a low MOQ without confirmation. If you are negotiating with a factory in Guangdong or Vietnam, ask whether the quoted MOQ is per size, per print color, or per shipping lane.
| Option | Typical Use | Indicative Price Range | MOQ Pattern | Lead Time |
|---|---|---|---|---|
| Stock loose-fill alternative | Mixed SKUs, variable box sizes | $0.18-$0.28/unit equivalent | Low, often carton-based | 5-10 business days |
| Stock molded insert | Fragile retail goods, cosmetics | $0.24-$0.40/unit | Moderate, pallet-friendly | 7-12 business days |
| Custom-fit cushioning | High-value, stable SKUs | $0.35-$0.70/unit+ | Higher, setup dependent | 12-20 business days |
| Printed or branded configuration | Premium unboxing, retail presentation | Varies by ink and setup | Usually higher | 14-25 business days |
Hidden cost drivers can matter as much as the quoted unit price. Freight is the obvious one, especially if the cushioning ships bulky but lightweight. Palletization affects how much you pay to receive and store it. Tooling fees can be one-time or amortized across several orders. Sample approval cycles also cost time, and time is money when you are trying to launch a new SKU before a promotion window. A tooling charge of $450 to $1,200 is common for some custom foam-free inserts, depending on the mold size and the plant location.
When I negotiate for clients, I focus on three terms that often get overlooked in wholesale plant based cushioning supplies sourcing:
- Split shipments for staggered demand without overstocking the warehouse.
- Re-order pricing so the second buy is not wildly different from the first.
- Forecast-based purchasing where volume commitments earn better price stability.
Ask for quotes in the same format every time. You want unit price, MOQ, freight estimate, sample cost, tooling cost if any, and lead time stated separately. If one supplier quotes “delivered” and another quotes “ex works,” the comparison is useless. I’ve watched teams choose the wrong vendor because the freight difference was hidden in the background. The cheapest line item is not always the cheapest landed cost. On a 2,000-piece order shipping from Shenzhen to Long Beach, California, freight can add $0.03 to $0.09 per unit depending on packing density and consolidation method.
If you buy wholesale plant based cushioning supplies on a recurring basis, insist on tiered pricing. A quote that starts at 5,000 units and drops at 20,000 tells you whether the supplier can support growth. It also exposes how much room there is to negotiate once your order pattern becomes predictable. If the pricing does not improve at 20,000 or 50,000 pieces, the supplier may be maxed out on volume efficiency.
From Quote to Delivery: Process and Timeline
The buyer journey for wholesale plant based cushioning supplies usually starts with an inquiry and moves through sample review, approval, production, quality check, and shipment. Sounds simple. It rarely is. The fastest orders I’ve seen had dimensions, artwork, target compression, and delivery destination ready on day one. The slowest ones stalled because the buyer kept revising the carton size after the sample had already been built. A clean order from proof approval to warehouse receipt can still take 12 to 15 business days for stocked formats in the U.S. and 18 to 28 business days for custom runs moving through a port in California.
For stock product, a typical timeline might run 5 to 10 business days from order confirmation to dispatch. Custom plant based cushioning supplies usually need 12 to 20 business days, depending on whether tooling, die-cutting, molding, or print approval is involved. If the supplier is also handling export paperwork or consolidated freight, add a few more days. That timeline depends on the production queue, and no honest supplier should pretend otherwise. A factory in Ningbo, China, may promise 10 days for production, but the full door-to-door clock can still stretch to 24 days once ocean transit and customs are included.
Here is the sequence I recommend for procurement teams ordering wholesale plant based cushioning supplies:
- Submit product dimensions, weight, and carton specs.
- Ask for two sample formats, not one.
- Run a packing trial with the warehouse team.
- Record damage rate, pack time, and material usage.
- Approve the final spec in writing.
- Confirm quantity, delivery address, and freight method.
- Schedule replenishment before stock falls below safety inventory.
Delays usually happen in three places: sample signoff, artwork or print approval, and freight booking. I’ve seen a brand delay launch by 11 days because the internal approvals bounced between packaging, operations, and marketing for a second round of “small tweaks.” The insert was fine. The process was not. That is why I like to define one decision-maker on the buyer side before the order starts moving. In a 7,500-unit program, a single approval bottleneck can cost more than a $300 sample fee ever would.
Inventory planning matters more than many teams admit. If your promotion season spikes order volume by 30% or 40%, then a one-month cushion stock is probably not enough. With wholesale plant based cushioning supplies, the risk is not only running out. It is also rushing a replenishment order and accepting a less favorable freight or production schedule. I advise clients to keep a reorder trigger tied to actual consumption, not guesswork. A 20-day reorder point works better than a calendar reminder if your weekly usage swings from 600 units to 1,400 units.
When products are seasonal or tied to retail campaigns, build a buffer into the timeline. If your normal lead time is 15 business days, do not plan as if it were 15 calendar days. That mistake is common and expensive. A supplier can only move as fast as the material, the machinery, and the confirmed approvals allow. For a holiday launch, I usually advise adding 7 to 10 business days of cushion before the ship date.
For larger programs, I like to create a simple timing map with four checkpoints: quote, sample, approval, and receipt. Each checkpoint should have an owner and a date. It is not glamorous, but it prevents the “who approved this?” problem that slows down more packaging programs than anyone wants to admit. When the map is visible, a 3:00 p.m. approval in New York can save a two-day delay on a West Coast replenishment.
Why Choose Us for Wholesale Plant Based Cushioning Supplies
At Custom Logo Things, we approach wholesale plant based cushioning supplies the way a packaging buyer should: with measurable specs, controlled sourcing, and no drama in the handoff. Buyers do not need vague promises. They need repeatable bulk fulfillment, clear dimensions, responsive quoting, and support that understands how packaging behaves on a line and in transit. Whether the order is 1,000 pieces or 25,000, the details have to hold.
In one factory-floor review I remember well, a client was comparing three suppliers. One had the lowest unit price, one had the fastest claim, and one had the clearest spec sheet. The winner was the clearest spec sheet, because the team could actually use it. That is how we try to work: fewer surprises, better fit, and more useful answers. If the order is for 2,500 units or 25,000, the buyer should know what will arrive, how it will perform, and what to expect if the pack-out needs adjustment. A 2 mm variance can matter as much as a 2-cent price swing when the product is a glass bottle.
What buyers usually value most in wholesale plant based cushioning supplies is consistency between orders. A product that shifts in density from one batch to the next creates waste and rework. We focus on material controls, repeatable production specs, and clear confirmation steps so the second order behaves like the first. That matters more than a flashy sales pitch. If the first run ships from a plant in Guangdong and the reorder comes from the same line, that consistency is much easier to maintain.
We also help with sample kits and practical guidance on pack-out optimization. If a client’s carton is too large, we flag it. If the cushion is over-specified for the product weight, we say so. If a lighter insert will protect just as well and reduce shipping volume, we will say that too. Frankly, that honesty is what most packaging teams want from a supplier. A 0.8-ounce insert is not automatically better than a 1.4-ounce insert if the lighter version doubles damage claims.
Compared with generic distributors, the difference is accountability. A distributor may move boxes. A specialist should understand how those boxes are used. With wholesale plant based cushioning supplies, the fit between the packaging system and the shipping operation is what determines cost, damage, and customer experience. If the supplier cannot speak to all three, the relationship is weaker than it looks on paper. I would rather see a supplier explain why a stock option from Shenzhen beats a custom option from Chicago than hear a blank “yes” to everything.
We also know sustainability targets are no longer side projects. Many brands are under pressure from retail customers, procurement scorecards, or internal ESG reporting. That does not mean every plant based option is automatically right. It means the packaging has to perform and be defensible. Our job is to keep both sides of that equation in view. If a cushion meets the protection target and lowers material weight by 12%, that is useful data, not marketing copy.
For teams already buying across multiple packaging categories, it often helps to align cushioning with the rest of the program. That could include printed cartons, custom mailers, or branded tissue. If you are building a broader sourcing plan, our Wholesale Programs page can help connect those pieces without fragmenting your vendor list. It is especially helpful when the same program needs 350gsm C1S artboard cartons, printed mailers, and cushioning shipped on the same quarterly schedule.
Best Next Steps for Ordering Wholesale Plant Based Cushioning Supplies
Before you request a quote for wholesale plant based cushioning supplies, gather three things: product dimensions, shipping method, and target monthly volume. Those details let a supplier size the material correctly and avoid back-and-forth that slows down the order. I’ve seen a 15-minute data cleanup save an entire week of email revisions. That is not an exaggeration; I wish it were. If your carton is 10 x 8 x 6 inches and your monthly volume is 7,200 units, say that up front.
Ask for two sample options so you can compare performance and cost side by side. One should be the most economical option that still meets your protection target. The other should be the stronger or more structured option. That comparison gives your internal team real data instead of opinions dressed up as preferences. A $0.15 per unit sample at 5,000 pieces can be the right answer if it cuts labor and breakage enough to beat a $0.11 alternative.
Then run a small pilot. Not a theoretical review. A real pilot with your packers, your carton, and your shipping lane. Measure three things: pack speed, damage rate, and customer response. If the pilot uses 300 units, that is enough to reveal most of the practical issues without locking you into a large commitment too early. If the pilot ships from Indianapolis to Denver and records a 0.2% damage rate over 312 cartons, that is the kind of evidence that matters.
Use this internal checklist before approving wholesale plant based cushioning supplies:
- Budget: does the landed cost fit the SKU margin?
- MOQ: can you store and consume the minimum without excess inventory?
- Lead time: does the supplier timeline support your launch or replenishment plan?
- Sustainability requirements: does the material align with FSC, recycled content, or waste reduction goals where relevant?
- Protection target: has the sample passed your real shipment test?
If you need a clean starting point, request a quote that separates unit price, freight, MOQ, sample availability, and lead time. That is the simplest way to compare suppliers fairly. It also prevents the “apples to oranges” problem that drains time from procurement teams. With wholesale plant based cushioning supplies, the best decision is usually the one backed by a small pilot, a clear spec, and a realistic reorder plan. A supplier in Ho Chi Minh City may quote faster, but if their freight route adds 8 days and $0.06 per unit, the landed cost picture changes fast.
Once the sample is approved, place the test order, document the performance, and build your replenishment trigger around actual usage. That is the path I recommend to every buyer who wants better protection without paying for unnecessary complexity. If you do that, the wholesale program becomes easier to manage, and the packaging starts behaving like a cost control tool instead of a recurring headache. A replenishment cycle built around 30 days of usage is a lot more reliable than a guess based on last quarter’s peak.
Before you place the full order, confirm the spec, run a real pilot, and set the reorder point from actual consumption data. That simple sequence is what keeps wholesale plant based cushioning supplies from becoming just another line item with too many surprises.
FAQs
What are wholesale plant based cushioning supplies used for?
They protect shipped products from impact, shifting, vibration, and compression during transit. Common uses include fragile retail goods, cosmetics, electronics, and subscription packaging. In practice, wholesale plant based cushioning supplies are chosen when a buyer wants controlled protection with easier disposal behavior than dense foam. For a 4-ounce glass bottle shipped in a 12 x 9 x 6-inch carton, the cushion has to stop movement without adding unnecessary bulk.
How do plant based cushioning supplies compare to foam in shipping performance?
They can deliver comparable protection when the density, shape, and pack-out are matched to the product. The right choice depends on item fragility, box size, route conditions, and how much movement the carton can tolerate. I always tell buyers to test wholesale plant based cushioning supplies in their actual shipping configuration before making a final call. A cushion that performs in a lab but fails on a UPS route from Chicago to Tampa is not a real solution.
What is the typical MOQ for wholesale plant based cushioning supplies?
MOQ varies by product type and customization level. Stock items usually have lower minimums than custom-formed cushioning, which may require production setup or tooling recovery. For wholesale plant based cushioning supplies, ask the supplier for separate MOQ thresholds on stock, semi-custom, and fully custom formats so there are no surprises. Stock may start at 1 carton, while custom molded pieces often begin at 3,000 to 10,000 units.
How should I request a quote for wholesale plant based cushioning supplies?
Provide product dimensions, required protection level, order quantity, and shipping destination. Ask for pricing tiers, sample availability, freight details, and lead time in the same quote. That makes comparing wholesale plant based cushioning supplies much easier, and it gives you a cleaner landed-cost view. If possible, include the carton size, target drop height, and monthly forecast so the quote reflects your real usage pattern.
Can wholesale plant based cushioning supplies be customized for my packaging?
Yes, many options can be sized, shaped, or configured to fit specific boxes and products. Customization usually affects MOQ, tooling, and production timeline. If your carton size or product geometry is stable, wholesale plant based cushioning supplies can be tailored closely enough to improve pack speed and reduce wasted material. A custom insert can be made to fit a 350gsm C1S artboard carton, a molded bottle cradle, or a multi-compartment kit tray depending on the SKU.