Custom packaging for influencer marketing kits is often the difference between a post that gets saved and one that gets scrolled past in three seconds, and I’ve watched that happen in more than one packing room where the box itself got more attention than the serum, the sneaker, or the new energy drink inside. If you’re planning custom packaging for influencer marketing kits, the box is not just a container; it is the first sales pitch, the protection system, and the camera-ready stage all in one, usually built from materials such as 350gsm C1S artboard, E-flute corrugated, or 1200gsm rigid board depending on the budget and shipping route.
I’ve stood on factory floors in Shenzhen and Dongguan watching teams test a magnet closure 40 times because one millimeter of misalignment can turn a premium unboxing into a cheap-feeling snap-shut. Honestly, I still remember one launch where a beautiful rigid box looked perfect on the table, then the lid started bowing after a temperature swing in the warehouse and everybody in the room got very quiet (the kind of quiet that makes you check your own shoes). That’s the real job of custom packaging for influencer marketing kits: it has to look good on camera, survive shipping, and arrive ready to tell the brand story without a single awkward dent, tear, or rattling insert, whether the line is being converted in Shenzhen, packed out in Dongguan, or printed in Ningbo.
Why Custom Packaging for Influencer Marketing Kits Matters
Influencer kits are judged before the product is even touched. The unboxing moment sets the tone, and for many creators, that first visual impression decides whether they film the kit, post it, or quietly set it aside. That is why custom packaging for influencer marketing kits carries so much weight in the planning stage, especially when the campaign has a fixed launch date and only one shot at first impressions across Instagram Reels, TikTok, and YouTube Shorts.
What does that packaging actually include? In practice, custom packaging for influencer marketing kits can mean printed corrugated mailer boxes, rigid presentation boxes, folding cartons, tissue paper, foil seals, branded stickers, paper inserts, molded pulp trays, and protective shipping layers like kraft paper or honeycomb wrap. I’ve seen kits that used only a printed mailer and a simple insert, and I’ve also seen luxury launches built inside a two-piece rigid box with a foam-free molded pulp cradle that looked high-end and still passed transit testing. My personal bias? If a kit is going to be handled by five people before it lands in a creator’s hands, I want the packaging doing more of the heavy lifting than the brand deck ever will, and I usually want that structure specified clearly before any quote goes out to a factory in Guangdong or Zhejiang.
That balance between storytelling and protection is the heart of the project. A box has to create a reveal sequence, but it also has to survive parcel networks, fulfillment tables, van transfers, content studios, and the occasional “one more handoff” that happens between warehouse, assistant, and creator. In my experience, custom packaging for influencer marketing kits performs best when the outer shipper and the inner reveal box are designed together instead of treated as separate purchases, because one weak corner in the outer carton can undo an otherwise beautiful lift-off lid inside.
The marketing value is very real. Better brand colors on camera, stronger logo visibility, and a more controlled reveal all increase shareability. I’ve seen a bright teal lid on a rigid box outwork a bigger logo because the color read instantly under soft studio lighting. That is a packaging design lesson many teams miss: the camera catches contrast, texture, and sequence faster than it reads copy, especially when the creator is filming at arm’s length on a phone with the exposure set for a window-lit room.
Beauty, beverage, apparel, tech accessories, wellness, and lifestyle brands benefit most, especially when the campaign depends on visual drama and instant recognition. If you’re sending a skincare trio, a protein sampler, a pair of sunglasses, or a wireless charger with accessories, custom packaging for influencer marketing kits helps the contents feel intentional instead of thrown together. A $24 serum set in a $2.10 printed mailer can still look premium if the insert, tissue, and closure sequence are designed with care in Shenzhen or Guangzhou rather than assembled as an afterthought.
“The kit that lands with a clean reveal and a protected product tends to get the second shot, the close-up, and the repost.”
That line came from a brand manager I worked with on a cosmetics launch, and it stuck with me because it captures the real business value. A sturdy, attractive package can increase perceived product value by a wide margin, even when the actual material cost is only a few dollars; I’ve seen a rigid mailer costing $1.68 per unit make a $19 lip set feel like a deluxe PR send instead of a sample pack. I think that’s why custom packaging for influencer marketing kits has become part of the media plan, not just the operations plan.
How Influencer Kit Packaging Works From Concept to Delivery
Most successful projects start with a campaign brief, not a box spec. The team needs to define the goal first: product seeding, launch buzz, creator education, affiliate activation, or press-style gifting. Once that goal is clear, custom packaging for influencer marketing kits can be built around audience fit, product dimensions, and the exact unboxing experience the brand wants on video, whether the boxes are being packed in Los Angeles, shipped from Dallas, or produced in Dongguan for a North American launch.
From there, packaging designers and structural engineers translate the mood board into dielines, mockups, print specs, and insert layouts. I’ve sat in meetings where a marketing team brought a Pinterest board full of matte black boxes and gold lettering, and the actual product was a 9-ounce glass bottle with a pump top and a loose sample sachet. The structure had to support the bottle neck, hold the sachet flat, and still keep the reveal elegant. That is the reality of custom packaging for influencer marketing kits: the visuals must respect the physics, which is why a 1.5 mm chipboard tray or a 350gsm C1S insert can matter more than another round of mood-board inspiration.
Material choice matters a lot. Corrugated mailers are the workhorse for shipping durability, especially E-flute or B-flute constructions that hold up in transit and still print well. SBS or chipboard works well for retail-style presentation when the kit is lighter and the goal is a cleaner, more polished interior. Rigid setup boxes bring premium perception and more substantial wall strength, though they cost more and often require tighter production control. For fragile contents, foam inserts can protect well, but molded pulp inserts or custom paperboard trays are often a smarter sustainability and cost balance. A strong custom packaging for influencer marketing kits program usually includes a realistic discussion about what each material can and cannot do, including board weights like 350gsm C1S artboard for sleeves and 1200gsm grayboard for premium two-piece structures.
Then comes print and finishing. CMYK builds full-color graphics; PMS spot colors keep brand colors consistent; soft-touch lamination adds that velvety feel people keep mentioning in unboxing videos; foil stamping can create bright highlights on a logo or seal; embossing adds tactile depth; UV coating can add shine to selected areas. Custom stickers and branded sleeves can support limited-run campaigns or regional variations without redesigning the whole structure. In the best custom packaging for influencer marketing kits projects, the finishing touches are chosen to support the story, not just to spend money on something shiny, and they are usually priced as real line items such as $0.08 per unit for a single-color ink draw or $0.22 per unit for a small foil accent on a 5,000-piece run.
The production flow is usually straightforward, but each step matters:
- Prototype the structure and fit.
- Approve the artwork and material sample.
- Print the outer and inner components.
- Convert and die-cut the parts.
- Pack out the kits with the products and inserts.
- Quality check for fit, print registration, and closure strength.
- Fulfill to influencers, agencies, or warehouse partners.
That sequence sounds simple, but small delays compound quickly. I’ve seen a 6,000-piece influencer rollout stall because the insert depth was off by 2.5 mm, which meant the bottle cap pressed into the lid during closure. That kind of issue is exactly why custom packaging for influencer marketing kits should be prototyped before the launch calendar gets locked. I would rather be the person who says “we need one more sample” than the person fielding a 4 p.m. text that says the boxes are all kissing the caps and won’t shut, especially when the factory has already booked a Friday carton run in Guangzhou.
For teams sourcing materials and formats, it helps to review a range of Custom Packaging Products before choosing the final structure. That comparison step often reveals whether you really need a rigid box or whether a high-quality printed corrugated mailer will do the job at half the cost, often dropping a quote from $1.95 per unit to $0.74 per unit at 5,000 pieces before freight from Shenzhen.
Key Factors That Shape the Right Packaging Choice
Product protection comes first, every time. Weight, fragility, leakage risk, breakage potential, and transit route all shape the package. A 14-ounce glass bottle packed for local courier delivery has different needs than a mixed kit flying across the country and sitting in a warm distribution center for 48 hours. Custom packaging for influencer marketing kits should be chosen with the worst handling scenario in mind, not the best-case scenario on a clean office desk, especially if the route includes pallet transfers through Los Angeles, Atlanta, or Dallas.
Presentation matters just as much, though. Color accuracy, logo placement, tactile finishes, and the opening sequence all affect how the kit looks under studio lights or a creator’s window light. I’ve watched a white box with a blind deboss and one bright PMS color outperform a busier design with five inks, because the cleaner package photographed better. That’s the sort of packaging design detail that separates decent branded packaging from memorable package branding, and it is why many teams ask for a printed hard proof before approving a 10,000-unit run.
Sustainability expectations are no longer a side note. Brands ask for recyclable corrugated stock, FSC-certified paperboard, soy-based inks, and minimal-plastic inserts more often now, and I think that pressure is healthy. The EPA has useful guidance on waste reduction and material choices, and packaging teams should pay attention to those principles when planning inserts and right-sizing. You can also review general sustainability and materials information at EPA recycling resources and FSC-certified paper standards. For custom packaging for influencer marketing kits, sustainability usually works best when it is built into the structure instead of added as a slogan after the fact, such as choosing molded pulp in place of EVA foam or using water-based ink on a 350gsm C1S sleeve.
Influencer logistics are another major factor. Are you shipping 50 kits or 5,000? Do names need to be personalized on the lid? Are there regional variants with different SKUs, languages, or compliance labels? Will the kits be assembled in-house, by a third-party fulfillment center, or at the packaging supplier’s pack-out station? Those questions affect labor and cost more than the artwork itself in many cases. In one client meeting, the marketing team budgeted heavily for foil stamping, but the real cost driver turned out to be the hand-applied thank-you card with 900 unique names. That is typical of custom packaging for influencer marketing kits projects: the visible design gets the attention, while the hidden labor often drives the final quote, especially if assembly is happening in a warehouse in Ontario, California, or a contract packer in New Jersey.
Pricing depends on order volume, box style, board thickness, number of print colors, specialty finishes, insert complexity, and turnaround pressure. A simple printed corrugated mailer in a 5,000-piece run might land around $0.18 to $0.42 per unit before freight, while a rigid box with custom inserts can move into the $1.20 to $3.50 range per unit depending on structure and finishing. That is not a universal number, of course, because shipping, setup costs, and labor change the picture, but it gives brands a better starting point when evaluating custom packaging for influencer marketing kits. In practice, I’ve quoted a 300-piece luxury send at $4.60 per box in a domestic U.S. run and a 10,000-piece launch at $0.89 per unit from a factory in Dongguan after tooling was amortized.
One more thing most people get wrong: they compare the box price and ignore the landed cost. Freight, damage risk, repack labor, and reprint risk all belong in the conversation. A package that costs $0.22 more per unit but cuts breakage by 8% may save more than it costs. That’s not theory; I’ve seen it play out in beverage and beauty programs where one crushed corner triggered an entire reshipment wave. And yes, I’ve watched more than one budget owner stare at the freight line like it personally offended them (which, fair), especially when the freight from Shenzhen to Chicago adds another $0.11 to $0.24 per unit on a mixed pallet shipment.
Step-by-Step Guide to Building a Strong Influencer Kit Package
Step 1: Define the campaign goal. Is the kit meant for seeding, education, affiliate conversion, or press-style gifting? The answer changes the entire structure. A kit built for a creator tutorial may need a better opening sequence and a visible hero product, while a seeding kit for 300 micro-influencers might prioritize speed, cost control, and consistent protection. That first decision guides the rest of the custom packaging for influencer marketing kits plan, including whether you need a $0.24 mailer or a $2.80 rigid presentation box.
Step 2: Measure every item. I mean every item, down to the cap height and sleeve thickness. Product dimensions should include tolerances, especially for pumps, droppers, and chargers that have odd shapes. Then map the kit hierarchy so the hero item appears first and the supporting pieces feel intentional. When I worked on a wellness box for a supplement brand, the team insisted on putting the sample sachets on top. We switched the layout so the main bottle opened first, and the video response improved because the reveal felt organized instead of crowded. That kind of packaging layout detail matters in custom packaging for influencer marketing kits, especially when the hero bottle is 6.75 inches tall and the carton depth only allows 7.10 inches after the insert is added.
Step 3: Choose the structure. Your budget, shipping method, and brand positioning should decide whether you use a corrugated mailer, a paperboard carton, a rigid box, or a hybrid build with an outer shipper and an inner presentation box. For heavier kits, corrugated is usually the safest starting point. For high-end launches, rigid setups with magnetic closures or lift-off lids can create the premium feel, though they need more production control and often longer lead times. Good custom packaging for influencer marketing kits is never about selecting the fanciest option available; it is about matching the structure to the use case, whether that means a 350gsm C1S folding carton in Chicago or a two-piece grayboard set-up made in Guangzhou.
Step 4: Build a sample and test the fit. A digital proof is not enough for complex kits. Print a sample, check closure strength, and examine the box from the first camera angle the creator will see. Does the logo sit upright? Do inserts hold the items without forcing them? Does the lid bow when closed? I’ve watched a small magnet box fail because the inner flap hit the lip of a bottle cap by 1.8 mm, and that little failure would have turned into a major complaint if we had not caught it during sample review. That is why prototype testing is non-negotiable in custom packaging for influencer marketing kits, and why I like to ask for a hard sample before approving a 3,000-piece launch out of Dongguan or Xiamen.
Step 5: Plan pack-out and shipping with real dates. Packaging production, labeling, kitting labor, QC checks, and carrier pickup all need time. A common timeline for a straightforward printed mailer is 12 to 15 business days from proof approval, while a rigid box with custom inserts might need 20 to 35 business days depending on finishes and quantity. If you need individual names, regional inserts, or special handling, add time. I always tell clients to protect at least one review window for artwork and one for fit testing, because once the boxes are printed, your options narrow quickly. That discipline is a big part of successful custom packaging for influencer marketing kits, and it is the difference between a calm Wednesday in production and a Thursday night scramble before the carrier arrives.
If your team is trying to move quickly, ask for a structural sample before committing to the full run. Even a white sample with no print can reveal whether the box is too deep, too shallow, or too flimsy for the product mix. For brands working with custom packaging for influencer marketing kits, that single step can save thousands in rework, especially when the carton die-cut is being produced in Ningbo and the kitting is happening in a separate facility in Los Angeles.
Common Mistakes That Hurt Influencer Kit Results
The biggest mistake is designing for aesthetics only. A box that looks beautiful on a mood board can fail hard in transit if the corners crush, the insert flexes, or the product slides into the lid. I’ve seen elegant rigid boxes arrive with hairline dents because the shipping carton was too loose and the void fill was inadequate. That is an expensive lesson, and it happens a lot in custom packaging for influencer marketing kits when teams focus on photo appeal without testing the shipping reality, particularly on routes that pass through hot warehouses in Texas or humidity-heavy storage in Miami.
Sizing errors come next. Oversized boxes waste freight, require more fill, and make the unboxing feel less polished. Tight boxes, on the other hand, can scuff labels, press into closures, and frustrate the influencer during the reveal. I once reviewed a kit where the brand had chosen a beautiful 12-inch box for a 7-inch product set, and the empty space made the whole thing look underfilled even though the product value was high. The opposite problem is just as bad. Smart custom packaging for influencer marketing kits should feel tailored, not inflated, and should account for insert tolerances down to 1 to 2 mm on each side.
Overbranding is another trap. Too many logos, too many messages, too many colors, and the kit loses focus. The creator does not need a wall of copy; they need a clear opening, a hero product, and maybe one good secondary reveal. A strong box tells a story in layers. A cluttered one turns into visual noise. In my experience, the best custom packaging for influencer marketing kits keeps one focal point on the lid and uses the interior to pace the reveal, whether the artwork is printed in four-color process or limited to one PMS shade and a blind deboss.
Skipping prototype tests is risky, especially with magnets, foil, embossing, or nested inserts. Those elements change the final dimensions more than most teams expect. A foil stamp can slightly stiffen a panel; a magnet closure may need a deeper nesting pocket; embossed art can affect how the inner tray slides. This is why structural samples are not optional when the kit is complex. For custom packaging for influencer marketing kits, a sample is not a luxury item; it is a sanity check, and it is much cheaper than reworking 2,400 boxes after the glue line has already been set in the factory.
Timeline failures can wreck a good campaign. Approving artwork too late, ignoring print lead times, or underestimating assembly labor can push a launch past its date. I’ve had clients bring me a 2,000-piece influencer push with only 10 working days left, and the only workable answer was to simplify the finish, reduce the insert complexity, and move to a more efficient box style. That sort of scramble is avoidable if custom packaging for influencer marketing kits is planned with real production windows from the start, especially when the supplier’s standard turnaround is 12 to 15 business days after proof approval and freight adds another week.
Expert Tips for Better Design, Faster Production, and Smarter Spend
Design for the camera first. That does not mean sacrificing utility; it means recognizing that the unboxing may be filmed vertically, from 18 to 24 inches away, with mixed natural and studio lighting. Clean typography, strong contrast, and a single focal point on the lid usually read better than overly detailed artwork. I like packaging that has one memorable moment at opening, whether that is a branded tissue wrap, a reveal card, or a shaped insert that frames the hero product. For custom packaging for influencer marketing kits, visual clarity wins more often than visual complexity, especially when the creator is filming in a Brooklyn apartment or a studio in Los Angeles with a small ring light.
Use modular components whenever possible. A well-built outer box can support different creator tiers, regional assortments, or seasonal messaging by changing just the insert or sleeve. That saves tooling cost and shortens revisions. One beauty client I worked with kept the same outer mailer for three different influencer lists and only changed the inner card and product mix. The result was faster approval, lower waste, and a cleaner budget. That is smart custom packaging for influencer marketing kits thinking, and it often keeps the unit price closer to $0.38 instead of redesigning an entire structure for each campaign wave.
Compare total landed cost, not box price. Add freight, assembly labor, damage risk, and possible reprint cost. A cheap box that arrives damaged is not cheap. A slightly more expensive structure that reduces returns, keeps product upright, and lowers pack-out errors is often the better financial choice. Honestly, I think too many teams get fixated on unit price because it is easy to quote, while the real cost lives in the whole operation around the box. That’s especially true for custom packaging for influencer marketing kits where every kit may need a human touch, whether the final assembly is in Dallas, Ontario, California, or a contract packing facility in Guanajuato.
Choose materials that match the campaign, not the fantasy. Premium printed corrugated can feel polished without the expense of a rigid setup. Paperboard sleeves can elevate a simple carton. Rigid boxes should be reserved for campaigns that truly need luxury signaling, collector-style keepsakes, or a heavier tactile impression. There is no medal for overbuilding a box. The best custom packaging for influencer marketing kits balances feel, speed, and protection in a way that fits the product and the audience, such as a 350gsm C1S sleeve over an E-flute mailer for a beauty launch with a modest budget.
Pre-production samples and pack tests catch problems before they become customer service emails. I’ve seen barcode placement cause fulfillment issues because the label overlapped a fold, and I’ve seen an insert slot print beautifully but fit poorly once the board reached real humidity in the warehouse. A practical test in a real packing environment, with actual hands and actual products, will tell you more than a polished render ever can. That hands-on discipline is one of the strongest habits in custom packaging for influencer marketing kits, and it usually reveals the problem before a $12,000 shipment gets picked.
If you want technical standards to guide testing, the International Safe Transit Association has useful resources on package performance and distribution testing at ISTA. That kind of testing matters when kits are shipping through multiple carriers and handling points. I’ve been in fulfillment rooms where a box passed the visual test but failed the drop test from 30 inches onto a corner, and that failure was exactly the kind of thing ISTA-oriented testing is meant to catch, especially when the carton is going from a factory in Shenzhen to a warehouse in Chicago with two carrier handoffs in between.
Next Steps for Planning Custom Packaging for Influencer Marketing Kits
The practical path forward is simple, even if the details are not. Start by listing the product mix, defining the unboxing story, selecting the structure, and setting the budget before requesting quotes. That sequence helps packaging vendors give you something accurate instead of something vague. For custom packaging for influencer marketing kits, clarity at the beginning saves time, money, and a lot of revision cycles later, particularly if your supplier needs to build tooling in Guangzhou or source board in Shanghai.
Gather the exact dimensions, artwork files, quantity targets, shipping method, and deadline. Add any special requirements, such as personalization, insert count, cold-chain handling, or a specific finish like soft-touch lamination or foil stamping. When a brand sends those details up front, the quote is cleaner, the prototype is closer on the first try, and the production schedule becomes easier to trust. That is one of the simplest wins in custom packaging for influencer marketing kits, and it often turns a vague estimate into a usable quote with actual line items such as $0.12 for a paper insert, $0.09 for a sticker seal, and $0.27 for custom pack-out labor.
Ask for a structural sample or prototype before full production, especially if the kit contains fragile, premium, or multi-item contents. A sample helps confirm fit, closure strength, and camera presence. I’ve seen brands save an entire launch by catching a weak magnet closure in prototype rather than after 3,000 boxes were printed. That is the kind of mistake you only need to experience once to appreciate the value of planning custom packaging for influencer marketing kits carefully, and it is why many teams schedule sample approval 5 to 7 business days before the print run begins.
Create a checklist for approval, production, and fulfillment. Include color review, fit test, naming or labeling, pack-out confirmation, and carrier scheduling. I like checklists because they remove guesswork from the final week, when everything feels urgent and everyone wants to move fast. A disciplined checklist keeps custom packaging for influencer marketing kits from becoming a fire drill on launch day, whether the final run is 500 kits in Austin or 8,000 kits distributed through a Los Angeles fulfillment center.
My honest advice: compare 2 to 3 packaging concepts, select the best balance of protection and presentation, and lock the timeline around the influencer launch date, not around the day the artwork happens to be finished. That one habit can save a project. If the goal is memorable branded packaging, then custom packaging for influencer marketing kits should be treated like part of the campaign strategy from day one, not like a last-minute shipping box, and the best version is usually the one that survives shipping at $0.85 per unit rather than the prettiest render on a slide.
For brands browsing options, the right starting point is often a supplier that can show real structures, print samples, and material choices rather than only flat art mockups. That is where Custom Packaging Products can help narrow the field. Once you see how the product actually fits inside the box, the rest of the decisions get much easier, especially when you can compare a 350gsm C1S folding carton, an E-flute mailer, and a rigid setup side by side.
When I visited a fulfillment partner near Dallas, they had one wall covered with failed sample boxes, and the lesson was obvious: the best package is the one that survives handling, photographs well, and fits the campaign budget without drama. That is the standard I would use for custom packaging for influencer marketing kits every single time, whether the final shipment is leaving Texas, California, or a production floor in Dongguan headed for an agency warehouse in New York.
FAQs
What is the best custom packaging for influencer marketing kits?
The best option depends on the product and campaign goals, but printed corrugated mailers, rigid presentation boxes, and paperboard kits are the most common choices. If the item is fragile or heavy, prioritize protection first; if the goal is luxury perception, prioritize structure and finishes that elevate the unboxing moment. In most cases, custom packaging for influencer marketing kits works best when the outer shipper and interior presentation layer are designed together, such as an E-flute mailer with a 350gsm insert for a 4-piece skincare set or a rigid box with a molded pulp tray for glass bottles.
How much does custom packaging for influencer marketing kits cost?
Pricing is driven by box style, size, order quantity, print complexity, insert design, and finishing choices like foil, embossing, or soft-touch coating. A simple printed mailer may cost far less than a rigid box with custom inserts, but the true budget should include freight, pack-out labor, and damage risk. Larger runs usually lower the unit cost, while premium structures raise both tooling and production costs for custom packaging for influencer marketing kits. For example, a 5,000-piece printed mailer might come in around $0.18 to $0.42 per unit before freight, while a rigid setup can move from $1.20 to $3.50 depending on finishes and insert complexity.
How long does it take to produce influencer kit packaging?
Timeline depends on whether you need a simple printed mailer or a more complex rigid box with custom inserts and specialty finishes. Prototype approval, print production, conversion, and packing all add time, so it is smart to plan early and build in review windows. For custom packaging for influencer marketing kits, a straightforward project may be ready in 12 to 15 business days from proof approval, while a premium build with rigid board, foil, and custom inserts may take 20 to 35 business days depending on the factory schedule and quantity.
Can custom packaging for influencer marketing kits be sustainable?
Yes, many brands use recyclable corrugated, paperboard, molded pulp, and FSC-certified materials to reduce environmental impact. You can also reduce waste by right-sizing the box and minimizing plastic components without sacrificing presentation. Sustainable custom packaging for influencer marketing kits usually performs best when the materials, structure, and shipping plan are all aligned, such as using soy-based inks on a 350gsm C1S mailer or switching from foam to molded pulp in a Dongguan-produced kit.
What should I send to get an accurate quote for influencer kit packaging?
Provide product dimensions, kit contents, target quantity, shipping method, artwork files, desired materials, and any special finishes or inserts. Including your timeline and budget range helps packaging partners recommend the best structure and avoid revisions. The more complete your brief is, the more accurate the quote will be for custom packaging for influencer marketing kits, and it helps if you can also share whether the packing will happen in-house, in Los Angeles, or at a supplier facility in Shenzhen or Guangzhou.
