Apparel Packaging Boxes Custom: Smart Brand Guide

In one Shanghai finishing room I visited, a buyer held a finished apparel packaging boxes custom sample in one hand and the folded sweater in the other, and he said the box made the knitwear feel like it had already moved up a price tier before anyone touched the fabric. That stuck with me, because after two decades around carton lines, rigid wrap stations, and corrugated pack-out tables in Shanghai, Dongguan, and Ningbo, I’ve seen the same thing happen again and again: the box changes the story first, and the garment follows. I still remember thinking, “Well, there’s your whole sales pitch in one piece of board and one good wrap paper,” especially when the sample was built from 1.5 mm greyboard wrapped in 157gsm art paper and still came in at a factory quote of $0.92 per unit at 3,000 pieces.

That is why apparel packaging boxes custom matter so much for fashion brands, boutique labels, uniforms, streetwear drops, and direct-to-consumer shipments. The right structure, board grade, print finish, and closure can turn a plain tee into a considered brand moment, while the wrong size or flimsy material can make a perfectly good product feel cheap. And yes, the difference is measurable in the factory, not just in photos, because I have watched a 350gsm C1S artboard carton outperform a lighter 300gsm board simply by holding its corners after a 75 cm drop test. Honestly, people underestimate how fast a customer forms an opinion the second they pick up the box.

What Apparel Packaging Boxes Custom Really Are

At the simplest level, apparel packaging boxes custom are boxes built around your specific garment, your branding, and your delivery method. They are not stock cartons with a logo slapped on top. They are designed from the dieline up so the folded shirt, hoodie, dress, uniform set, or multi-piece bundle fits correctly, closes cleanly, and presents the product the way your brand wants it seen. For a medium-weight knitwear box, that often means internal dimensions around 320 mm by 240 mm by 60 mm, with enough clearance for tissue and a hangtag card without letting the product shift in transit.

I’ve worked with rigid boxes that open like a gift box, folding cartons for lightweight retail packaging, mailer-style boxes for direct shipping, sleeve boxes for layered presentation, and subscription-ready formats that need fast pack-out on a fulfillment line in Shenzhen or Ho Chi Minh City. Each one serves a different purpose. A luxury cashmere set in a rigid setup box should not behave like a streetwear drop mailed in an E-flute mailer, even if both are technically apparel packaging boxes custom. I remember one brand owner insisting every style could “just be made nicer,” and the factory supervisor gave me that look—the one that says he has already seen this movie and the ending is bad, especially when the quote sheet shows a $0.48 folding carton and a $1.35 magnetic rigid box side by side.

Here’s what most people get wrong: they think custom means only the printed logo and maybe a special color. In real production, apparel packaging boxes custom can involve structure, board thickness, print method, insert style, closure system, and finishing details all at once. A magnetic flap, a ribbon pull, a foam insert, a tissue wrap, or a foil-stamped interior message can all be part of the package branding. That is true custom packaging, not just decorative wrapping. I’ve seen a lid fail because the magnet placement was 2 mm off, and let me tell you, that tiny mistake can turn a polished box into a very expensive annoyance when the assembly line is moving 600 units an hour.

These boxes show up everywhere across the apparel sector. I’ve seen them used for boutique labels with 300-piece seasonal runs, school and corporate uniforms packed for distribution in Austin and Dallas, premium basics shipped in eCommerce orders from warehouses in Los Angeles, and streetwear brands trying to create that careful “drop day” reveal. The same brand might even use two versions of apparel packaging boxes custom: one for shelf display in retail packaging, another for transit protection in product packaging. A 1,500-piece retail run can sit in a boutique perfectly well, while a shipping version may need corrugated E-flute to survive parcel handling without corner crush.

The term apparel packaging boxes custom also covers a wide range of specifications. You can customize the exact internal dimensions, the outer printed artwork, the paper wrap texture, the coating, the color standard, and the unboxing experience. If a folded garment needs 12 mm of headspace for tissue and a folded insert card, that can be built into the die. If a brand wants a kraft exterior with a black interior and a soft-touch laminate on the lid, that can be specified too. I have seen an order for 5,000 pieces built with 350gsm C1S artboard on the outer carton, then upgraded to a 2.0 mm chipboard rigid style for VIP sets, with the unit price moving from $0.27 to $1.18 as the structure changed.

“A box that fits right is worth more than a box that just looks expensive on a render. On the line, fit wins every time.”

That line came from a pack-out supervisor in Dongguan, and honestly, he was exactly right. A beautiful mockup is useful, but the final decision should be based on structure, protection, and how the box behaves when twenty units are stacked, shipped, opened, and reclosed. I’ve had clients fall in love with a sample on the table, then watch it wrinkle, bow, or pop open when the room got busy. Reality is rude like that, especially when humidity climbs above 70 percent in a factory near the Pearl River Delta.

How Custom Apparel Packaging Is Designed and Produced

The production flow for apparel packaging boxes custom usually starts with measurements and a dieline. A dieline is the flat template that defines the folds, glue areas, panels, and cut lines. If the garment is a folded crewneck that measures 280 mm by 220 mm by 45 mm in its pack state, the box design should be built from that reality, not from a guess or a mockup someone found online. In practice, I usually ask for the sample garment, the fold method, and the final pack height before anyone touches Illustrator, because a 15 mm error in depth can change the entire board spec.

Once the structure is defined, the sample stage begins. In my experience, a good factory will produce a white sample, a printed prototype, or at least a structure proof before full production. That step catches mistakes early, like a lid that bows 3 mm, a magnet that sits off-center, or a flap that crushes the front panel when closed. For apparel packaging boxes custom, those details matter because clothing is soft, but the package has to behave with precision. A sweater can forgive a wrinkle; a box absolutely cannot forgive bad geometry, especially when the closure tolerance should stay within 1 to 1.5 mm for a clean magnetic snap.

Material choice comes next, and this is where factories separate true packaging engineers from people who only sell boxes. For paperboard cartons, I’ve seen SBS, CCNB, and coated artboard used often. For premium rigid builds, chipboard or greyboard wrapped with specialty paper is common. For ship-ready formats, corrugated E-flute gives better crush resistance without becoming too bulky. And for high-end apparel packaging boxes custom, wrap papers such as textured linen, uncoated black paper, pearlized stocks, or FSC-certified kraft can dramatically change the feel. A 350gsm C1S artboard box might work beautifully for a folded polo, while a 1.5 mm greyboard wrapped in 157gsm art paper suits a premium sweatshirt set in a Milan showroom.

Printing and finishing have their own technical rules. Offset printing is usually the choice for larger runs where color consistency matters, while digital printing can make sense for smaller launches or short-run test drops. Foil stamping, embossing, debossing, spot UV, matte coating, gloss coating, and soft-touch lamination each add a distinct effect. I’ve stood beside operators checking foil registration on a black wrap paper, and when the temperature or pressure is off by just a little, the result can look muddy instead of crisp. That is why apparel packaging boxes custom should always be planned with the factory’s actual press capabilities in mind. A lovely design concept means very little if the Heidelberg CD 102, the Komori sheetfed press, or the foil press is being asked to do something it hates, especially at a speed of 4,500 sheets per hour.

Inserts are another big decision. Tissue paper, cardboard dividers, die-cut inserts, and even molded pulp trays can keep the apparel stable. A premium shirt box may use a simple insert card plus tissue, while a multi-piece gift set may need a partition to separate a tie, socks, and a folded shirt. Closure style also matters: tuck ends, magnetic lids, ribbon pulls, sleeve wraps, and auto-lock bottoms each affect both presentation and production speed. The best apparel packaging boxes custom designs fit the garment and the channel instead of forcing one style to do everything. I’ve seen an auto-lock mailer shave 7 seconds off pack-out time per order in a fulfillment center near Guangzhou, which matters a lot when the daily volume crosses 12,000 units.

Before shipment, a proper factory will test fit, fold accuracy, edge alignment, color consistency, and crush resistance. I’ve watched quality teams use calipers, corner compression checks, and simple drop tests from 75 cm onto a carton table just to see whether the box opens cleanly afterward. For apparel, the product may not be fragile like glass, but wrinkling, scuffing, and impression marks can still ruin the customer’s first impression. That is why quality control is part of branded packaging, not an afterthought, and why a good inspector in Dongguan will reject a lot if the print delta exceeds a 3 percent tolerance on the Pantone match.

If you want a broader look at packaging options beyond apparel, our Custom Packaging Products page shows how structures can be matched to different products and shipping methods.

For factories that follow recognized shipping and distribution tests, the standards matter too. I’ve had clients ask for assurance on transit performance, and references like ISTA shipping test protocols and general packaging guidance from the Packaging Machinery Manufacturers Institute help anchor those conversations in something more concrete than guesswork. When a supplier can point to ISTA 1A or a comparable drop-and-vibration test, it makes the conversation much clearer than a promise made over a cup of tea in a factory office.

Key Factors That Affect Cost, Look, and Performance

The biggest cost driver for apparel packaging boxes custom is usually quantity. A run of 10,000 rigid boxes spreads setup, tooling, and labor much more efficiently than 500 units, so the unit price drops quickly as volume rises. I’ve seen a rigid lid-and-base box fall from around $1.80 per unit at 1,000 pieces to under $1.10 per unit at 5,000 pieces once the same structure and print were carried over. Exact pricing always depends on size, material, and freight, but scale absolutely matters, and a 20-foot container loaded from Ningbo will cost very differently than a small air shipment from Shenzhen.

Box structure is the next major factor. A simple folding carton costs far less than a magnetic rigid box with a wrap finish and insert. Then comes print coverage. One-color kraft branding is easier than full-coverage four-color artwork with a flood black interior and a second-pass foil stamp. If a client wants apparel packaging boxes custom with metallic logo detail, embossing, and a soft-touch lamination, the factory will need extra setup time, plate making, and inspection. I’ve had quote sheets make people blink twice, and yes, that is usually where the “Can we just make it nicer for less?” conversation starts; it never ends well, especially when the upgrade moves a carton from $0.32 to $0.58 per unit on a 3,000-piece order.

Materials also move the price needle. A 1.5 mm chipboard rigid box with specialty wrap paper is a different animal from a 350gsm SBS carton. Corrugated E-flute adds shipping durability, but it also changes the cutting and folding behavior. In one supplier meeting in Shenzhen, I watched a brand insist on a very thin board for a sweatshirt mailer, then complain when the lid dented in transit. That was not a print problem. It was a structure problem, and no amount of ink could fix it. Good apparel packaging boxes custom start with the board, not the artwork, and a factory in Guangzhou will usually tell you that straight away if you ask for real crush-performance numbers.

Finishing effects are wonderful, but they are not free. Foil stamping adds setup and can slow a line if the registration is tricky. Embossing needs tooling and pressure control. Spot UV requires careful alignment, especially on matte surfaces. Soft-touch lamination can elevate the look of premium basics, but it can also show scuffs differently than gloss, which matters if the boxes are handled often. A client once asked for “the most luxurious finish possible” on a warehouse-shipped subscription box, and we had to explain that a velvet-like coating on a rough fulfillment line can wear faster than a simpler matte build. That is the kind of practical tradeoff apparel packaging boxes custom demands, and it is why many factories in Guangdong will recommend a spot foil logo on the lid instead of a full-panel special effect that adds $0.19 to $0.35 per unit.

Performance is not just about surviving shipping. It is also about moisture behavior, stack strength, and customer experience. A box leaving a coastal factory in humid weather may need coating choices that hold up better against softening. A retail stack in a boutique needs clean edges and good compression resistance. A DTC box that ships with poly mailers or tissue-wrapped garments needs enough rigidity to avoid corner crush. When people ask me what matters most, I usually say this: if the box fails in transit, the brand takes the hit; if it fails on the opening table, the mood drops instantly. That is why apparel packaging boxes custom should be treated as both protective packaging and brand theater, especially for labels selling into New York, London, and Tokyo where presentation expectations are unforgiving.

Color, typography, and texture also influence perception more than many buyers expect. A warm kraft tone sends a different signal than a high-gloss white carton. A narrow serif logo suggests something different than a bold sans-serif streetwear mark. Even the tactile feel of the coating can shape how the buyer reads the garment inside. In package branding, the box becomes the first physical handshake, and a soft-touch lamination on a 157gsm art paper wrap feels very different from a matte UV coat on 350gsm C1S artboard.

Step-by-Step Process to Order Apparel Packaging Boxes Custom

The cleanest way to order apparel packaging boxes custom is to start with the garment, not the artwork. Measure the folded product in its real pack state, including tissue paper, tags, and any insert card. If you are packing a hoodie, a blouse, or a three-piece set, note the fold method exactly, because a 20 mm difference in fold height can change the box style completely. For example, a women’s knit top folded to 260 mm by 190 mm by 35 mm may fit neatly in a 280 mm by 210 mm by 45 mm carton, but the same box will be too tight for a heavier sweatshirt with a 50 mm fold height.

Then define the use case. Is the box for retail shelf display, direct shipping, gifting, or all three? A rigid box may be right for premium gifting, while a mailer-style corrugated box is better if the package is going through parcel networks. Folding cartons work well for lightweight retail packaging, but they are not always the best choice for rough shipping lanes. The best apparel packaging boxes custom are selected by channel first and decoration second, and that usually becomes clear once freight is quoted from Shenzhen to Los Angeles at either ocean or air rates.

After that, choose the structure. I usually ask clients to compare three choices side by side: a rigid setup box, a mailer box, and a folding carton or sleeve. That simple comparison often reveals the real priorities. A luxury knitwear line may need the ceremony of a rigid lift-off lid. A subscription apparel program may need a fast-closing mailer with an auto-lock bottom. A boutique basics collection may be fine in a smaller folding carton with a belly band. There is no single answer that fits every brand, and anyone who says otherwise is probably selling from a stock catalog rather than designing apparel packaging boxes custom. On many projects, the least expensive structure is a $0.21 folding carton, while the most effective one is a $0.74 mailer that saves labor and reduces damage claims.

Next comes artwork development. Your designer should work from the dieline supplied by the factory, not from a generic mockup. Mark the bleed, safe zones, fold lines, and any finish placement carefully. Foil areas need clean vector files. Embossing and debossing need separated art layers. If you are using a deep black or a pale pastel, ask for color references under natural light and under factory lighting, because colors can shift under different bulbs. I’ve seen a brand approve a rich navy in a fluorescent office and then reject the same navy in daylight at the warehouse. That is common, and it is one reason proofing matters so much for apparel packaging boxes custom, especially when the factory prints on a Koenig & Bauer or Heidelberg press calibrated to a specific ICC profile.

Before full production, request a sample or a prototype. If the factory can provide a pre-production sample, use it. Check the fit with actual garments, not just folded paper. Test the closure five or six times. Make sure the lid does not flare, the magnets align, the insert does not create pressure marks, and the printed colors match the approved file as closely as possible. A good sample can save a bad run, and a bad sample should never be ignored just because “the rest will probably be okay.” I’ve seen teams wave off a crooked lid because they were in a rush, and then everyone acted surprised when 8,000 units repeated the same mistake. That meeting was not fun for anyone, and it delayed a launch by 9 business days.

Only after sample approval should full production begin. A normal lead time for apparel packaging boxes custom can range from 12 to 25 business days after proof approval, depending on structure, volume, and finishing complexity. Simple folding cartons often land at the lower end, while rigid boxes with specialty wrap, foil, and inserts usually sit closer to 15 to 20 business days. Shipping time is separate. If the boxes are moving by sea freight, build in additional weeks. If they are moving by air, the cost will jump, but the schedule will tighten. I’ve watched launch plans get squeezed because a team forgot to separate production time from freight time, and that mistake is always more painful than an extra day spent checking the sample.

Once the run is complete, plan receiving and storage carefully. Boxes should be stored flat or assembled according to their style, in a dry space away from direct sun and high humidity. If fulfillment is happening in-house, make sure your pack-out line can handle the box style without slowing down. A beautiful package that causes a bottleneck on the line becomes expensive quickly. Good apparel packaging boxes custom support operations instead of disrupting them, whether the boxes are being packed in a 4,000-square-foot warehouse in Texas or a third-party fulfillment center near Shanghai.

If you are still comparing structure options or need a broader set of packaging formats, the Custom Packaging Products catalog can help you sort through styles before you request quotes.

Common Mistakes Brands Make With Apparel Packaging Boxes

One of the most common mistakes with apparel packaging boxes custom is choosing a box that is too large. Extra empty space lets garments slide around, which can create wrinkles, crushed corners, and a cheaper feel when the package is opened. I once saw a premium sweater line packed in a box that was almost 25 mm too deep, and the garments looked tired before they even reached the customer. The fix was simple: tighten the internal dimensions and add a thin insert, which brought the unit cost down by $0.06 and reduced movement immediately.

Another mistake is selecting finishes that look wonderful on a screen but fail in handling. A high-gloss black finish may photograph beautifully, but it can show fingerprints and scuffs quickly. A delicate paper wrap may look refined in a mockup, but if the fulfillment team handles thousands of units with bare hands, abrasion becomes a real issue. With apparel packaging boxes custom, beauty has to survive the warehouse, the carrier network, and the unboxing table. I know that sounds obvious, but I’ve watched glossy samples get ruined in under ten minutes by one slightly sweaty warehouse shift in July, especially in a building with no air conditioning and a pallet stack near the dock door.

Some brands also confuse retail packaging with transit packaging. Those are not the same job. A box meant for display on a shelf may need strong shelf appeal and easy open-close behavior. A shipping box must survive drops, compression, and rough handling. If you try to make one structure do both jobs without adjustment, you may end up with damaged corners or a package that feels underwhelming in person. The smartest apparel packaging boxes custom projects acknowledge the channel from day one, and they often use a shelf version for boutiques and a corrugated shipper for DTC orders.

Artwork errors are another repeat offender. I’ve seen dielines misread by inexperienced designers, with logos placed across fold lines or mandatory legal text hidden under a flap. Color matching also causes trouble, especially when a brand works from an old Pantone reference but the paper stock and finish have changed. A small shift in coating can make the same ink look darker or more muted. That is why proof approval and clear file prep matter so much for custom printed boxes. If you’ve ever had to tell a marketing team that their “perfect white” is actually a very expensive beige, you know the silence that follows. I had that exact conversation in Guangzhou on a run of 6,000 units, and it cost the brand an extra reprint week.

Finally, many teams forget storage and fulfillment realities. If you are ordering 20,000 rigid boxes but only have room for 4,000 assembled units on site, the rest need a dry, organized storage plan. If the pack-out line can only assemble 300 units per hour, a more complex structure may delay shipping. I’ve seen brands fall in love with a box style and then realize it adds twelve seconds per order on the line. That may not sound like much, but across 8,000 orders it becomes real money. Good apparel packaging boxes custom should fit the operation as well as the brand story, especially when labor in a fulfillment center is billed at $18 to $24 per hour and every extra motion shows up on the invoice.

For businesses that care about material sourcing, sustainability references can also help guide decision-making. The Forest Stewardship Council provides useful information on responsibly sourced paper and board, and the EPA has practical guidance on waste reduction and materials management that can influence packaging choices without turning the whole project into a lecture. A lot of brands now ask whether their 350gsm paperboard or greyboard wrap carries FSC chain-of-custody documentation, and that question is much easier to answer early than after the cartons are already on the water.

Expert Tips for Better Branding, Pricing, and Timeline Control

My first tip is simple: choose structure before decoration. A well-fitted, well-built box almost always performs better than an overdesigned one with awkward proportions. I’ve seen plain kraft apparel packaging boxes custom outclass expensive-looking samples because they opened cleanly, held the garment correctly, and stacked neatly in the warehouse. Strong structure is quieter than flashy artwork, but it does the heavy lifting, and a neatly tuned die-cut on 350gsm C1S artboard can make a bigger difference than another round of decorative artwork.

Second, match the finish to the audience and the fabric. Soft-touch lamination can feel excellent on luxury knitwear or elevated basics, while kraft textures fit eco-forward labels and casual streetwear. A glossy coating may work on youth fashion or seasonal promotions, but it is not ideal for every brand. If the garment is rugged, the box can be rugged too. If the apparel is refined, the box should carry that same tone. That alignment is the heart of package branding, and it is why a premium yoga set often looks better in a warm matte carton from Hangzhou than in a high-gloss box that reflects every fingerprint.

Third, use premium effects where they matter most. Instead of foil covering every panel, place it on the lid logo, the inner flap, or the seal area. Instead of embossing the full surface, use it on the mark that customers actually touch. That approach controls price while keeping the design memorable. I’ve negotiated enough factory quotes to tell you that a small, well-placed effect can deliver more impact than covering every inch of the box with special treatment. Smart apparel packaging boxes custom spend budget where the customer’s fingers and eyes will notice it first, and they keep the add-on costs closer to $0.08 for foil accents than $0.28 for full-panel finishing.

Fourth, build timeline buffers. Sampling, artwork revisions, print approval, and freight all take longer than hopeful spreadsheets suggest. If your launch date is fixed, subtract time for at least one revision cycle and one sample round. A clean schedule might look like 3 days for dieline review, 5 days for prototype, 7 to 10 business days for production, and then freight on top of that. These numbers vary by factory and location, but they are closer to reality than the “we need it next week” request I hear too often. With apparel packaging boxes custom, the calendar matters as much as the cost sheet, and a realistic factory sequence from proof approval to finished cartons is typically 12-15 business days for a standard run in Guangdong.

Fifth, standardize box families whenever you can. If your brand sells shirts in three sizes, consider a family of boxes with shared design language and only one or two dimensional changes. That simplifies forecasting, reduces tooling changes, and keeps the line moving more predictably. A supplier I worked with in Ningbo cut setup time significantly by standardizing wrap papers and closure hardware across multiple apparel lines. Less variation meant fewer surprises, and fewer surprises mean cleaner production. In one case, they reduced changeover from 42 minutes to 18 minutes on a rotary die-cut line simply by holding the same board spec across the range.

There is also a branding lesson here. Customers do notice consistency. When the box language, tissue, insert card, and printed message all speak the same visual language, the whole purchase feels more intentional. That is the value of branded packaging done properly. For many labels, apparel packaging boxes custom become part of the product identity, not just a container, and a clean system built around a Pantone 186C logo, FSC kraft tissue, and a matte black insert card can do more for retention than a flashy one-off design.

What to Do Next Before You Place an Order

Before you order apparel packaging boxes custom, create a one-page spec sheet. Include garment type, folded dimensions, quantity, target unit price, preferred finish, and whether the boxes are for shipping, retail display, or gifting. I like to add a simple note on pack-out method too, because whether the item is folded by hand or packed on a semi-automated line changes the structure choice more than people expect. If you already know your target is 5,000 pieces at $0.35 per unit, say so plainly, because that number will steer the supplier toward the right material and closure from the start.

Gather your brand assets next. Make sure logo files are in vector format, the color references are current, and any legal copy or care information is ready. If the package needs FSC language, barcodes, size stickers, or country-of-origin text, note that early. Last-minute content changes are a classic source of delays. With apparel packaging boxes custom, clean artwork saves more time than almost anything else, and a properly prepared AI or PDF file can shave two days off the back-and-forth with the factory prepress team in Shenzhen.

Then compare a few structure options and ask for sample images or physical samples if possible. I always recommend asking the supplier for a quote breakdown, not just a lump sum. You want to see what the base box costs, what the printing costs, what the finish adds, and what insert or closure changes do to the total. That visibility makes it easier to decide whether a rigid box, mailer box, or folding carton fits the budget. A vague quote is hard to manage; a detailed one helps you make a real decision about apparel packaging boxes custom. If the supplier tells you a magnetic rigid box is $1.12 at 3,000 pieces and a mailer is $0.29 at 5,000 pieces, you can make a commercial decision instead of guessing.

After that, lock internal approval dates. Set a deadline for artwork sign-off, sample approval, and launch inventory arrival. If multiple people need to approve the pack, give them a fixed window and a final decision maker. I’ve seen projects stall because marketing, operations, and merchandising all had different opinions but no shared calendar. A beautiful package is useless if it misses the drop date. A launch that arrives 4 business days late in fashion season can mean the difference between selling into full-price demand and discounting by 20 percent.

If you are ready to move from concept to sourcing, start by collecting references, then narrow down the structure that fits your product and channel. The best apparel packaging boxes custom are the ones that align with garment dimensions, brand voice, and fulfillment reality at the same time. That balance is what keeps a packaging project from becoming an expensive experiment, especially when the box is traveling from a factory in Dongguan to a customer in Chicago in under a week.

After all the glossy mockups and supplier quotes, the real value of apparel packaging boxes custom is simple: they protect the garment, reinforce the brand, and make the customer feel like the purchase was worth opening slowly. I’ve seen that happen on factory floors from Shenzhen to Dongguan, and I’ve seen brands win repeat orders because the box felt as considered as the clothing inside. If you build the structure properly, Choose the Right finish, and plan the timeline with care, apparel packaging boxes custom stop being a packaging line item and start becoming part of the product itself, whether the run is 500 pieces or 50,000.